Hoorn Bloommasters

Enrichment: Web search shows Hoorn Bloommasters B.V. (Netherlands) is a floriculture company that produces hand‑tied bouquets at scale and supplies European retailers (Netherlands, Germany, Denmark, Belgium, France). Source documents (Royal FloraHolland exhibitor listing and a Retail Services Kennisupdate profile) indicate: production of bouquets (~20,000/day), category management and logistics for retailers, sourcing from growers, and participation in industry fairs. (Sources: Royal FloraHolland exhibitor list and Retail Services Kennisupdate PDF.) Step-by-step classification reasoning: 1) main_industry = "Processing / Packing": The company manufactures/assembles hand‑tied bouquets (value‑added processing and packing) and provides retail-ready assortments. While not a food company, their primary activity is processing/assembling floral products for retail rather than pure farming or pure distribution. 2) business_size = "SME": Web signals (capacity ~20,000 bouquets/day, multi-country retail customers, trade-fair exhibitor) indicate an established regional company larger than a micro/small local shop but not a multinational with >350 employees or >$100M revenue. SME is the best fit. 3) lead_customer_type = "Seller": Company supplies retail chains and exports within Europe. The contact is a Director at the supplier company. The memo is a data inquiry rather than an RFQ, so classification follows company role as a seller/exporter. 4) lead_customer_needs = "Data Intelligence": The memo explicitly asks "which information you have in you[r] api" and expresses interest in the flower industry. This indicates interest in market/data/API capabilities (price, trade, supply insights) rather than an immediate sourcing RFQ or sales offer. 5) is_suspicious_lead = false: Contact email domain (b.vanbaal@hoornbloommasters.com) matches the company domain found in public sources. Company has legitimate web/industry presence and trade-fair listings. No spam or fraud patterns detected. 6) is_market_qualified = true: Seller seeking market/data/API support is in scope for Tridge (exporters/sellers and data intelligence are both services we provide). The company operates in an agricultural/horticulture supply chain (floriculture), which is within our remit for market data and export/sourcing solutions. 7) suggested_desk_slug = "sme-sellers": As an exporting/selling company (seller) the lead should be routed to the SME Sellers desk per routing rules. Recommendation / next steps: Reach out with an API/data overview focused on floriculture: available datasets (price indexes, trade flows, seasonal availability, grower geography), sample API endpoints, trial access or demo, and how our data can support category management and retail assortment planning referenced in their business profile.