Research Intel
Hook Candidates
1) Capacity-squeeze + episodic air-rate spikes (Q1–2026): IATA data shows Asia‑Pacific CTKs rising ~8–9% YoY while scheduled capacity in Japan is contracting in 2026. That creates an immediate problem for Japanese exporters of semiconductors, high-value electronics and perishables who suddenly face limited ex‑Japan uplift and episodic rate spikes. Outreach angle: position Tridge Ark as a rapid, AI-driven sourcing & routing channel that helps IATA Japan Cargo Services’ shipper network secure alternative uplift (intra‑Asia hubs, sea‑air combos) and quick supplier/market options when capacity tightens.\n\n2) China+1 / ASEAN nearshoring + compliance complexity: Japanese OEMs and SMEs are diversifying production across ASEAN and China, increasing multi‑origin routing, rules‑of‑origin complications (RCEP/EPAs) and frequent supplier switching. Outreach angle: highlight Tridge Ark as a delivery channel that onboards exporters/importers, runs rapid supplier discovery and qualification, and bundles origin/compliance intelligence — reducing documentation friction and last‑mile sourcing delays for the IATA Japan ecosystem.
## Company Profile
IATA Japan Cargo Services (appears to be the Japan cargo-facing arm within the IATA ecosystem) — operates at the intersection of airlines, cargo handlers and shippers in Japan. While public company-level detail is limited, the lead sits within the IATA/Japan cargo ecosystem and is positioned to influence/serve airlines, freight forwarders, shippers and airport cargo stakeholders. Typical services and strengths (inferred from category and IATA remit): cargo network coordination, training and industry standards, cargo operations support, partnerships with carriers and cargo handlers, and facilitation of industry initiatives (compliance, health/safety, digitalization). Scale: national-level role inside IATA’s Japan activities; influential with major carriers, forwarders and exporters but not a commercial forwarder itself.
## Pain Points
## Intel Summary
=== MULTI-DIMENSION RESEARCH ===\n=== 1. [MARKET EVENTS] Japan air cargo market 2026 – capacity, rates, belly recovery, routes, airports, Q1 2026 ===\n\n**Macro air cargo environment, with focus on Asia-Pacific/Japan**\n\n- IATA’s latest Air Cargo Market Analysis shows global cargo demand (CTK) up **5.6% YoY in January 2026**, with **Asia‑Pacific carriers** posting around **7.8–8.9% YoY growth** in early 2026, confirming the region as the key growth engine.([iata.org](https://www.iata.org/en/pressroom/2026-releases/2026-03-02-01/?utm_source=openai)) \n- IATA’s Q1 2026 Air Transport Chartbook indicates **Asia‑Pacific cargo CTKs up ~8.9% YoY in Q1 2026**, but also notes that **scheduled capacity is expected to contract in Japan** (along with Indonesia, Vietnam and Malaysia), implying tighter available lift out of Japanese airports versus regional peers.([iata.org](https://www.iata.org/en/iata-repository/publications/economic-reports/quarterly-air-transport-chartbook-q1-2026/?utm_source=openai)) \n\n**Capacity & belly-cargo recovery**\n\n- Global belly capacity continues to recover with passenger traffic: UPS’s Q1 2026 freight trends note **belly capacity growth of ~2.1% in 2025** and project **belly growth to outpace freighters for most of 2026**, which favors hub airports with strong passenger rebound like **Haneda (HND) and Narita (NRT)**.([developer.ups.com](https://developer.ups.com/us/en/supplychain/resources/news-and-market-updates/quarterly-freight-and-logistics-trends?utm_source=openai)) \n- However, IATA’s chartbook explicitly highlights **scheduled capacity contraction in Japan in 2026**, even as Asia‑Pacific regional capacity hits record highs, suggesting:\n - Japanese carriers are being selective on freighter deployment and consolidating routes. \n - Some intra‑Asia and long‑haul uplift may be shifting to **Korea, China and ASEAN hubs**, putting upward pressure on ex‑Japan rates when demand spikes.([iata.org](https://www.iata.org/en/iata-repository/publications/economic-reports/quarterly-air-transport-chartbook-q1-2026/?utm_source=openai)) \n\n**Rate level and volatility in early 2026**\n\n(There is limited Japan‑specific public rate data, so the following is inferred from Asia and global indices.)\n\n- A 2026 air freight pricing analysis shows:\n - Global average air freight rates moderately down YoY, but **Asia‑Europe lanes remain firm** due to strong demand and continued use of air for higher‑value goods.([mobidato.com](https://mobidato.com/insights/2026-air-freight-pricing-analysis-regional-trends-and-capacity-shifts?utm_source=openai)) \n - Capacity returned relatively quickly after Lunar New Year front‑loading, preventing the **sharp rate spikes** seen in earlier disruption years; capacity behavior – not demand – is described as the **dominant market influence** in early 2026.([metro.global](https://metro.global/2026/02/05/air-freight-markets-firm-as-chinese-new-year-front-loading-reshapes-early-year-demand/?utm_source=openai)) \n- UPS data suggests global average air freight rates **declined ~1% in 2025 vs 2024**, but cargo yields still increased **~3%** on higher volumes, implying continued structural tightness in premium corridors (e.g., time‑sensitive tech, automotive components).([developer.ups.com](https://developer.ups.com/us/en/supplychain/resources/news-and-market-updates/quarterly-freight-and-logistics-trends?utm_source=openai)) \n- Qualitative commentary from forwarders and rate roundups indicate that early 2026 rate support has been driven by:\n - **Red Sea disruptions** rerouting ocean freight and pushing some urgent shipments onto air. \n - **Fuel and insurance premia** associated with Middle East tensions.([qima.com](https://www.qima.com/newsroom/news/news-q2-2026-barometer?utm_source=openai)) \n → For Japan, this translates into **episodic rate spikes ex‑NRT/HND/KIX** on Europe‑bound and Middle East–affected routings, even if the underlying annual average softens slightly vs 2025.\n\n**New routes and carrier moves relevant to Japan**\n\n(Open-source coverage in the last 90 days is sparse on very specific new ex‑Japan routes, but a few structural signals show up.)\n\n- Commentary from investors and industry forums notes that **ANA Holdings, after acquiring Nippon Cargo Airlines (NCA), is now Japan’s largest cargo carrier**, with “new transpacific freighter routes that largely bypass the Middle East disruption,” benefitting from semiconductor reshoring and structural preference for air freight in key verticals.([reddit.com](https://www.reddit.com/r/ValueInvesting/comments/1rt4xh5/ana_holdings_is_now_japans_largest_cargo_carrier/?utm_source=openai)) \n - This implies:\n - More **dedicated freighter capacity on North Pacific lanes** (Japan–US/Canada). \n - Some **reallocation away from Europe/Middle East routings** where geopolitical risk and costs are higher. \n- IATA route‑area analysis for early 2026 highlights robust growth on **Europe–Asia** and certain **intra‑Asia** corridors, partly boosted by conflict‑related re‑routing. Japanese carriers/airports tap into this through:\n - Growing flows of **high‑value tech and semiconductors** to Europe. \n - Diversified **intra‑Asia legs to ASEAN** as supply chains re‑balance (see Dimension 3).([iata.org](https://www.iata.org/en/iata-repository/publications/economic-reports/air-cargo-market-analysis-march-2026/?utm_source=openai)) \n\n**Airport‑level developments: Kansai, Haneda & others**\n\nRecent 90‑day sources offer more regional than airport‑specific granularity, but several points are relevant:\n\n- **Kansai (KIX):** \n - KIX has historically positioned itself as a cargo‑friendly hub with 24‑hour operations and strong freighter presence (especially for e‑commerce and perishables). While no major Q1‑2026‑dated expansion announcements surfaced in this search window, the broader Asia‑Pacific capacity context (record CTKs, but Japan capacity contracting) suggests KIX is **not expanding capacity aggressively in 2026**, but rather focusing on:\n - Yield management in key verticals (e‑commerce, perishables, fashion). \n - Competing with Korean and Chinese hubs on handling quality and reliability, not pure price.\n- **Haneda (HND):** \n - Driven mainly by passenger recovery; belly cargo capacity has increased as Japan’s international passenger traffic moves closer to full recovery (Europe at ~96.8% of pre‑crisis; similar late‑stage recovery pattern in advanced markets including Japan).([iata.org](https://www.iata.org/en/iata-repository/publications/economic-reports/quarterly-air-transport-chartbook-q1-2026/?utm_source=openai)) \n - This favors **belly‑based exports of smaller, time‑sensitive shipments** (electronics components, pharmaceuticals) from the Tokyo metro export base.\n- **Narita (NRT):** \n - Continues to function as a principal freighter and intercontinental gateway. While Q1‑2026 sources did not flag a specific new runway or cargo terminal project, NRT is structurally key to:\n - Transpacific electronics and automotive parts flows. \n - Long‑haul perishables from northern Japan via truck‑air connections.\n\n**Key implications for a forwarder/shipper in Japan**\n\n- Expect **Asia‑Pacific‑wide capacity growth but localized ex‑Japan tightening**, with scheduled capacity contraction in Japan despite historic regional highs. \n- Belly capacity recovery at **HND/NRT** provides more options for **lightweight, high‑value exports**, but pure‑freighter capacity remains critical for heavy industrial and automotive flows from central and western Japan via **KIX/NRT**. \n- Rate environment in 2026 is characterized by:\n - **Moderate average declines vs 2025**, \n - But **episodic spikes** driven by geopolitical disruptions, Lunar New Year front‑loading, and semiconductor‑related surges.\n\n**Sources – Dimension 1:** ([iata.org](https://www.iata.org/en/pressroom/2026-releases/2026-03-02-01/?utm_source=openai)) \n\n\n=== 2. [DEMAND SIGNALS] Japan exporters’ air/sea freight demand 2026 – electronics, auto parts, perishables, ASEAN/China shifts ===\n\n**Overall export momentum in Q1 2026**\n\n- Japan’s exports in Q1 2026 increased **~11.7% YoY**, marking the **7th consecutive month of export growth**. The surge is attributed mainly to **semiconductor and tech‑related demand** amid global tech recovery.([datatrack.trendforce.com](https://datatrack.trendforce.com/blog/content/56470/japans-q1-2026-export-growth-surges-to-117-yoy-driven-by-semiconductor-demand-and-tech-recovery-in-7th-consecutive-month-of-gains?utm_source=openai)) \n- A separate Japan export market analysis for early 2026 highlights:\n - Strong growth in shipments to **China (¥375 billion, 32% share)** and **Hong Kong (¥291 billion)**, signaling that **North Asia remains Japan’s primary export theater**, even as ASEAN grows in importance.([tendata.com](https://www.tendata.com/blogs/export/10884.html?utm_source=openai)) \n\n**Sectoral demand: electronics, semiconductors, and components**\n\n- Tech/semiconductor‑linked exports are described as the **primary driver** of Japan’s 11.7% YoY export growth in Q1 2026, benefitting from:\n - Global **AI‑related and high‑performance computing (HPC)** demand. \n - Policy‑supported **semiconductor reshoring and capacity expansion** in Japan, which tend to rely on air freight for time‑critical equipment, materials, and high‑value chips.([datatrack.trendforce.com](https://datatrack.trendforce.com/blog/content/56470/japans-q1-2026-export-growth-surges-to-117-yoy-driven-by-semiconductor-demand-and-tech-recovery-in-7th-consecutive-month-of-gains?utm_source=openai)) \n- Given product characteristics (small size, high value, tight lead times), much of this incremental electronics/semiconductor volume skews toward **air freight**, especially:\n - **Japan–US and Japan–Europe** lanes for finished chips and specialty equipment. \n - **Japan–ASEAN/China/Taiwan** for intermediate components and production tools.\n\n**Automotive parts & machinery**\n\n- Tendata’s Q1 2026 breakdown shows **Thailand** as a key growth market with **+9.1% export growth from Japan, dominated by automotive parts, machinery, and electrical equipment**.([tendata.com](https://www.tendata.com/blogs/export/10884.html?utm_source=openai)) \n- McKinsey’s 2026 trade update notes that **automotive trade globally has been an exception**, with some **slight contraction** and US tariffs weighing on imports of vehicles and parts from Japan and other major producers.([mckinsey.com](https://www.mckinsey.com/mgi/our-research/geopolitics-and-the-geometry-of-global-trade-2026-update?utm_source=openai)) \n - For Japan, this translates into:\n - **Stable or slightly pressured sea freight volumes** of complete vehicles and bulky components to the US and Europe. \n - Continued use of **air freight for critical parts** (e.g., ECUs, sensors, high‑value sub‑assemblies) to avoid production stoppages, but not necessarily explosive growth. \n- ASEAN’s expanding vehicle assembly base (Thailand, Indonesia, Vietnam) keeps **Japan–ASEAN parts flows robust**, with most volume by **sea**, but a measurable **air component for urgent parts** on Thai, Vietnamese and Indonesian lanes.\n\n**Perishables and food exports**\n\n- Japan’s export mix to Hong Kong and other Asian markets includes **food products and premium perishables** (e.g., wagyu, seafood, high‑end fruits), which heavily utilize air freight because of:\n - Short shelf life and product value. \n - Premium positioning for affluent Asian consumers.([tendata.com](https://www.tendata.com/blogs/export/10884.html?utm_source=openai)) \n- Regional rate commentaries in early 2026 point out that **Asia–Europe and Asia–high‑income Asia lanes** still rely on air freight for high‑value perishables and niche food products despite softening average rates, which should support **steady air‑perishables demand ex‑Japan**.([mobidato.com](https://mobidato.com/insights/2026-air-freight-pricing-analysis-regional-trends-and-capacity-shifts?utm_source=openai)) \n\n**Sea vs air: modal shifts for Japan‑linked trade**\n\n- Global logistics outlooks for Q1 2026 describe **sea freight entering 2026 in a state of “cautious stability”**, with temporary firming around Lunar New Year and Red Sea‑related diversions.([forto.com](https://forto.com/en/blog/q1-2026-beyond-logistics-outlook-on-sea-capacity-air-trends-economic-risks/?utm_source=openai)) \n- For Japan, the key modal dynamics implied by recent data are:\n - **Baseline: sea freight dominates** for bulky automotive parts, machinery, and commodities. \n - **Air demand growth pockets** are most visible in:\n - **Semiconductors and high‑tech equipment** (structural air bias). \n - **Premium perishables** to Asia and the Middle East. \n - **Catch‑up shipments** from Red Sea–affected ocean supply chains, where lead times or stock‑outs prompt air substitution.\n- QIMA’s Q2 2026 barometer shows that despite a **‑7% YoY drop in US‑based demand for inspections**, inspection and audit demand in **China rose +8% YoY in Q1 2026**, driven by emerging markets (Africa +11%, Middle East +28%, Eastern Europe +45%, South/LatAm +8%).([qima.com](https://www.qima.com/newsroom/news/news-q2-2026-barometer?utm_source=openai)) \n - This indicates that **China remains a central processing/assembly base**, with Japanese exporters feeding this ecosystem with high‑value inputs (often by air) even as final goods markets diversify.\n\n**Direction of trade: China vs ASEAN**\n\n- Roland Berger’s 2026 Asia trade work and IDE‑JETRO’s Feb 2026 brief on Japanese companies in ASEAN highlight:\n - Japanese firms are **pursuing “China+1” strategies**, expanding manufacturing and supplier bases in **Vietnam, Thailand, Indonesia, and Malaysia** to spread geopolitical and cost risk.([ide.go.jp](https://www.ide.go.jp/Japanese/Publish/Reports/AjikenPolicyBrief/266.html?utm_source=openai)) \n - ASEAN is gaining share in **electronics assembly, automotive, and machinery**; Japan is a key supplier of high‑precision components and equipment to these new bases.\n- For freight:\n - **Japan–China/Taiwan** flows remain large and tech‑heavy (air‑intensive for many SKUs). \n - **Japan–ASEAN** flows are growing faster on a percentage basis, with:\n - Core volumes (machinery, automotive parts) by **sea**, \n - But **air demand rising** for:\n - Just‑in‑time components for new factories. \n - High‑spec equipment moves during facility ramp‑ups.\n\n**Key implications for demand planning**\n\n- **Electronics/semiconductors:** Expect **above‑market growth in Japan’s air freight demand** on North Pacific and intra‑Asia lanes through 2026 as AI and HPC capex stays elevated. \n- **Automotive parts:** Overall export value grows modestly to ASEAN but faces tariff headwinds to North America; air demand is **stable, more tactical than structural**, focused on line‑stoppage prevention. \n- **Perishables:** Niche but high‑yield; continued **steady growth into Asia** even if volumes are small in tonnage terms. \n- **China vs ASEAN:** Trade data and policy analyses signal that **ASEAN’s share of Japan’s export‑related logistics is rising**, but **China remains the primary gravity center**, implying **more diversified but not diminished** air/sea flows for Japanese exporters.\n\n**Sources – Dimension 2:** ([datatrack.trendforce.com](https://datatrack.trendforce.com/blog/content/56470/japans-q1-2026-export-growth-surges-to-117-yoy-driven-by-semiconductor-demand-and-tech-recovery-in-7th-consecutive-month-of-gains?utm_source=openai)) \n\n\n=== 3. [PROBLEM FRAMING] East Asia supply chain reconfiguration 2026 – impact on Japanese forwarders (origin diversification, nearshoring to ASEAN, supplier switching, customs complexity) ===\n\n**Macro reconfiguration themes in 2026**\n\n- Roland Berger’s 2026 analysis of Asia’s supply chain reconfiguration finds:\n - Rising costs, trade tensions and industrial policies are accelerating a shift toward a **more regionalized, multi‑hub Asian supply chain**. \n - China, South Korea, Japan and Taiwan form a **high‑tech backbone**, while **Southeast Asia attracts investment** as companies spread risk and tap new markets.([rolandberger.com](https://www.rolandberger.com/en/Insights/Publications/Go-East-Asia-s-rise-as-the-world-s-supply-chain-hub.html?utm_source=openai)) \n- McKinsey’s 2026 update on global trade shows:\n - **AI‑related trade grew ~40% in 2025 vs a 6.5% global average**, highlighting the outsize role of tech supply chains in current reconfiguration. \n - US tariffs created double‑digit declines in some automotive trade corridors involving Japan, while China expanded machinery exports to emerging markets, supporting electronics assembly in **ASEAN and India**.([mckinsey.com](https://www.mckinsey.com/mgi/our-research/geopolitics-and-the-geometry-of-global-trade-2026-update?utm_source=openai)) \n\n**Origin diversification & nearshoring to ASEAN**\n\n- IDE‑JETRO’s February 2026 policy brief on Japanese firms in ASEAN documents:\n - Active efforts by Japan‑affiliated manufacturers to **strengthen resilience** by adding or expanding production in **Vietnam, Thailand, Indonesia, and the Philippines**. \n - Common strategies include **multi‑site production**, **dual‑sourcing of critical components**, and **locally integrated supplier networks** in ASEAN to reduce single‑country risk.([ide.go.jp](https://www.ide.go.jp/Japanese/Publish/Reports/AjikenPolicyBrief/266.html?utm_source=openai)) \n- QIMA’s Q2 2026 barometer reinforces that diversification is real but **incremental**:\n - US buyers are **three times more likely to switch overseas suppliers than to reshore**, supporting growth for alternative sourcing bases rather than wholesale reshoring. \n - Inspection/audit growth in **Africa, Middle East, Eastern Europe, and Latin America** suggests truly global diversification, but **China’s own inspection demand still rose +8% YoY**, confirming that it remains central, not replaced.([qima.com](https://www.qima.com/newsroom/news/news-q2-2026-barometer?utm_source=openai)) \n\n**Impacts on Japanese freight forwarders**\n\n1. **More fragmented origin networks**\n\n - With Japanese OEMs and tier‑1 suppliers operating **multi‑country footprints (Japan + China + ASEAN)**, forwarders must orchestrate:\n - **Complex intra‑Asia legs** (e.g., parts from Japan to Vietnam, sub‑assemblies from Vietnam to China, final goods to US/EU). \n - More **cross‑docking and consolidation** between ASEAN hubs (e.g., Bangkok, Ho Chi Minh City) and Japanese gateways (KIX, NRT). \n - IATA data showing **Asia‑Pacific cargo CTKs up ~8.9% YoY** but **scheduled capacity contracting in Japan** implies that forwarders with regional control towers and access to **alternative hubs (ICN, TPE, SIN, BKK)** gain an edge in securing uplift and managing cost.([iata.org](https://www.iata.org/en/iata-repository/publications/economic-reports/quarterly-air-transport-chartbook-q1-2026/?utm_source=openai)) \n\n2. **Route and mode optimization under geopolitical risk**\n\n - 2026 logistics outlooks emphasize **Red Sea and Middle East disruptions** and associated fuel and insurance surcharges, pushing some shippers to:\n - Reroute ocean via longer Cape passages (longer transit, higher cost). \n - Use **air freight for critical SKUs**, especially for high‑value electronics and automotive components.([qima.com](https://www.qima.com/newsroom/news/news-q2-2026-barometer?utm_source=openai)) \n - Japanese forwarders must therefore:\n - Build **flexible “sea‑air” and “rail‑air” solutions** via alternative hubs (e.g., sea to Dubai/Singapore + air to final markets). \n - Price and capacity‑plan for **episodic spikes** in air demand from customers who usually ship by sea.\n\n3. **Supplier switching and procurement churn**\n\n - QIMA’s 2026 sourcing survey shows US respondents are **3x more likely to switch overseas suppliers than bring production home**, reflecting ongoing supplier churn.([qima.com](https://www.qima.com/newsroom/news/news-q2-2026-barometer?utm_source=openai)) \n - For Japanese forwarders managing regional export flows, this means:\n - Frequent **lane changes, new vendor onboarding, and altered consolidation patterns** as shippers test new ASEAN or South Asian suppliers. \n - Need for **enhanced origin‑side quality and compliance services** (inspection, vendor audits, vendor management) tied to logistics contracts.\n\n4. **Customs and regulatory complexity**\n\n - As firms span **Japan, multiple ASEAN states, and China**, customs regimes multiply:\n - Different **rules of origin** under RCEP, bilateral EPAs, and other agreements. \n - Varying **sanitary/phytosanitary (SPS) and technical barriers** for food, perishables and high‑tech goods. \n - ASEAN policy and relations reports for 2026 highlight that Japan’s role is to **support diversification without imposing alignment**, focusing on supply chain resilience and skills rather than aggressive rule‑setting – which keeps a **patchwork regulatory environment** rather than a harmonized bloc.([seapublicpolicy.org](https://seapublicpolicy.org/wp-content/uploads/2026/01/ASEAN-Global-Relations-Outlook-Report.pdf?utm_source=openai)) \n - For forwarders this translates into:\n - Growing demand for **trade compliance, classification, and origin‑management services**. \n - Higher risk of **delays or penalties** if documentation (e.g., origin proofs under RCEP) is not properly managed across multi‑country supply chains.\n\n5. **Competitive pressures & strategic responses**\n\n - As supply chains regionalize, **non‑Japanese logistics hubs (e.g., Singapore, UAE, Korean hubs)** are actively marketing themselves as neutral gateways with streamlined customs and digital trade facilitation.([reddit.com](https://www.reddit.com/r/u_Top_Inside9100/comments/1srfq5r/why_2026_global_supply_chain_shifts_favor_the_uae/?utm_source=openai)) \n - Japanese forwarders need to:\n - Invest in **digital visibility platforms** that can integrate multi‑origin flows and provide **real‑time ETAs and risk alerts**. \n - Position Japan as a **reliable, high‑compliance node for high‑tech and premium goods**, while seamlessly linking to cost‑competitive ASEAN origins.\n\n**Core problem framing for 2026 (for Japanese freight forwarders)**\n\n- **From single‑hub to multi‑hub Asia:** Supply chains are no longer “Japan↔China↔US/EU,” but **Japan + multiple ASEAN origins + China + new emerging‑market buyers**. \n- **Capacity asymmetry:** Regional cargo capacity is expanding, but **Japan’s scheduled capacity is tightening**, forcing forwarders to be more sophisticated in **regional capacity sourcing and routing**.([iata.org](https://www.iata.org/en/iata-repository/publications/economic-reports/quarterly-air-transport-chartbook-q1-2026/?utm_source=openai)) \n- **Regulatory and documentation burden:** More trade agreements and origins increase **rules‑of‑origin, customs and compliance complexity**, creating both risk and service‑margin opportunities.([ide.go.jp](https://www.ide.go.jp/Japanese/Publish/Reports/AjikenPolicyBrief/266.html?utm_source=openai)) \n- **Volatile risk overlay:** Geopolitical shocks (Red Sea, tariffs, sanctions) periodically **shift cargo from sea to air** and reroute flows, testing forwarders’ capacity to **re‑optimize networks in weeks, not years**.([qima.com](https://www.qima.com/newsroom/news/news-q2-2026-barometer?utm_source=openai)) \n\n**Sources – Dimension 3:** ([rolandberger.com](https://www.rolandberger.com/en/Insights/Publications/Go-East-Asia-s-rise-as-the-world-s-supply-chain-hub.html?utm_source=openai))