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Hi Daisy,

I'm reaching out from Tridge. We track customs-verified trade data and buyer activity for agri-food exports. A few signals that matter for Afamia's products:

• Confectionery is Turkey's top food export: Turkish confectionery hit $3.24 billion in Jan–Nov 2025.
• Buyer activity is origin-specific: our customs records show which importers buy chewy and gummy candy, energy/cola drinks, and spices from Turkey.
• Tridge Eye surfaces buyer decisions: it shows who is actively sourcing, what they pay, and which origins they are shifting to before competitors notice.

Thanks, Mario Lee, Account Executive, Tridge

---

1. Market context: Turkish confectionery and spice exports are at a demand peak

H1 2025 chocolate exports rose 61% year-on-year to $743.5M. Sugar confectionery (chewy/gummy) was about 307,300 MT in 2024, worth $858.8M, avg $2.79/kg. On spices, exports grew ~27% in H1 2024. Chilies averaged $1,575/ton in 2024, up 7.7% year-on-year and ~40% above 2019. Dried oregano production fell to ~18,000 MT in 2025, tightening supply.

2. Export opportunity: which buyers are moving, and where

Confectionery demand is concentrated in the GCC, especially UAE, Saudi Arabia and Qatar. EU buyers still import significant volumes. For soft drinks and energy drinks, UAE, Germany and Syria show notable import activity, and halal-certified beverages are seeing demand from GCC and North Africa. For chili powder and dried oregano, EU and GCC seasoning and ready-meal producers are active buyers. Price bands: Turkish ground red pepper about $3–$6/kg FOB, dried oregano $4–$8/kg FOB.

3. Where Tridge adds practical value for Afamia Group

Pillar A — Verified buyer demand intelligence
Our customs data points to the exact importers buying your categories now, their volumes, price ranges, and when they switch origins — so you can target outreach instead of guessing.

Pillar B — Tridge Eye: be present where buyers make sourcing decisions
Tridge Eye is where verified importers search and compare suppliers. Your products can appear in that decision view via a business profile and catalog — not a generic listing, but a transaction-verified place buyers use.

4. See how it works

To see Tridge Eye in action:
▶ Interactive walkthrough
▶ Video overview

If you'd like buyer data or demand signals specific to your chewy/gummy candy, beverages, or spices, reply and I'll send the relevant reports.

Mario Lee Account Executive, Tridge E-mail: mario.lee@tridge.com Tel: +82-2-6674-5500 Web: https://www.tridge.com Addr: 226 Bangbae-ro, Seocho-gu, Seoul 06584, South Korea

Hi Daisy,
Following my previous note "Turkish confectionery & spice buyers are active — here's the demand signal", customs data shows Morocco's share of Germany's fresh sweet‑pepper imports rose from about 4.5% in 2019/20 to roughly 12% in 2024/25 (over 52,000 t).

That shift — and the parallel rise of Chinese supply in the dried chilli/paprika segment — means German buyers are actively widening origin options right now, increasing price and origin competition for Turkish chili‑pepper‑powder and other dried spice lines.
Tridge's trade‑signal monitoring can map which German distributors increased purchases from Morocco/China and surface the specific buyer accounts where origin switching already happened.

If you'd like to see the origin share shift data for chili-pepper-powder in Germany, just reply.

Mario Lee Account Executive, Tridge E-mail: mario.lee@tridge.com Tel: +82-2-6674-5500 Web: https://www.tridge.com Addr: 226 Bangbae-ro, Seocho-gu, Seoul 06584, South Korea

Hi Mario, Thanks for your email. Yes, please do. We also have some questions on your fundraising: 1. What is the minimum and maximum ticket size you are targeting? 2. How do you acquire customers today, and what is your current CAC? 3. What is your current monthly burn and cash runway? 4. How much funding have you raised so far? 5. Are you currently working with anyone (advisors, platforms, or firms) to help you raise capital? Our track record with large-scale projects: We bring 18 years of experience. We've successfully structured over $2 billion in funding for 80+ large-scale projects with 93% success rate and helped close 50+ M&A deals with a total value exceeding $500 million. We’ve guided the launch of 15+ new funds helping them raise capital from different investors. We’re directly and indirectly connected with over 110,000 equity investors. and we work closely with 2,500+ commercial banks and 40+ development finance institutions over the 20 years of experience. Our portfolio: https://afamiagroup.com/project.html Our track record with startups: We’ve helped over 387 startups raising a combined total of $1.935 billion in equity and venture capital in different rounds with more than 90% success rate. Our team has also secured strategic partnerships for 104+ startups. Best Regards, Daisy Theodore Program Manager Address: 1504 Monterey Blvd Hermosa Beach, CA 90254

Quick update: the origin-share shift in Germany — Morocco gaining ground — is creating a short window where importers are actively open to alternative Turkish suppliers. In practice, German and GCC distributors tend to prioritize suppliers who can demonstrate a steady supply cadence and the usual export certifications rather than primarily ad‑hoc spot lots.

If Afamia can demonstrate regular, scheduled monthly shipments and holds relevant export certifications (Halal / EU food-safety where applicable), we can prioritise buyers who recently switched origins with higher conversion chances — which model fits Afamia today: regular scheduled monthly shipments with certifications, or mainly ad‑hoc spot lots?

Mario Lee Account Executive, Tridge E-mail: mario.lee@tridge.com Tel: +82-2-6674-5500 Web: https://www.tridge.com Addr: 226 Bangbae-ro, Seocho-gu, Seoul 06584, South Korea

Hi, I'm following up on my note below about your fundraising plans. If this is relevant, I can send the next step from our side. Warm Regards, Daisy Program Manager | AfamiaGroup On Tue, 21 Apr 2026 10:47:55 +0300, Daisy Theodore wrote: Hi Mario, Thanks for your email. Yes, please do. We also have some questions on your fundraising: 1. What is the minimum and maximum ticket size you are targeting? 2. How do you acquire customers today, and what is your current CAC? 3. What is your current monthly burn and cash runway? 4. How much funding have you raised so far? 5. Are you currently working with anyone (advisors, platforms, or firms) to help you raise capital? Our track record with large-scale projects: We bring 18 years of experience. We've successfully structured over $2 billion in funding for 80+ large-scale projects with 93% success rate and helped close 50+ M&A deals with a total value exceeding $500 million. We’ve guided the launch of 15+ new funds helping them raise capital from different investors. We’re directly and indirectly connected with over 110,000 equity investors. and we work closely with 2,500+ commercial banks and 40+ development finance institutions over the 20 years of experience. Our portfolio: https://afamiagroup.com/project.html Our track record with startups: We’ve helped over 387 startups raising a combined total of $1.935 billion in equity and venture capital in different rounds with more than 90% success rate. Our team has also secured strategic partnerships for 104+ startups. Best Regards, Daisy Theodore Program Manager Address: 1504 Monterey Blvd Hermosa Beach, CA 90254

Thanks for the follow-up, Daisy — and for sharing AfamiaGroup's background. I'll escalate your fundraising note to our leadership and legal teams for review and will aim to come back with a clear next step within 48 hours. Please send the specific materials or proposal you want us to evaluate so we can include them in that review.

One concise market observation on the Germany chilli/paprika question that I can share now: import patterns there show rising origin share for Morocco and China in recent years, which often signals buyers widening sourcing options. In practice, German distributors who are actively evaluating new origins tend to prioritise exporters that can guarantee a steady shipment cadence, clear EU phytosanitary documentation, and consistent traceability — those operational points usually determine whether a distributor moves from interest to sample requests.

To help me prioritise the right German buyers for Afamia while your team’s inbound is reviewed, could you confirm which of the following best describes Afamia’s current export readiness for EU/Germany: (A) scheduled monthly shipments with fixed MOQ and EU phytosanitary/certifications in place, or (B) ad‑hoc consolidated lots without formal EU phytosanitary/certifications?

I’ll review what you send and circle back within 48 hours on next steps from our side. If leadership approves investor engagement, we’ll request a controlled IR path (NDA / formal inbound) so we can share the appropriate materials safely.

Mario Lee Account Executive, Tridge E-mail: mario.lee@tridge.com Tel: +82-2-6674-5500 Web: https://www.tridge.com Addr: 226 Bangbae-ro, Seocho-gu, Seoul 06584, South Korea

Hi,

I wanted to check whether this is still relevant on your side.

If yes, I can send a short summary of the next step.

Warm Regards,
Daisy
Program Manager | AfamiaGroup

On Mon, 27 Apr 2026 01:23:32 +0300, Daisy wrote:

Hi,

I'm following up on my note below about your fundraising plans.

If this is relevant, I can send the next step from our side.

Warm Regards,
Daisy
Program Manager | AfamiaGroup

On Tue, 21 Apr 2026 10:47:55 +0300, Daisy Theodore wrote:

Hi Mario,

Thanks for your email. Yes, please do.

We also have some questions on your fundraising:

1. What is the minimum and maximum ticket size you are targeting?
2. How do you acquire customers today, and what is your current CAC?
3. What is your current monthly burn and cash runway?
4. How much funding have you raised so far?
5. Are you currently working with anyone (advisors, platforms, or firms)
to help you raise capital?

Our track record with large-scale projects:

We bring 18 years of experience. We've successfully structured over $2
billion in funding for 80+ large-scale projects with 93% success rate
and helped close 50+ M&A deals with a total value exceeding $500 million.

We’ve guided the launch of 15+ new funds helping them raise capital from
different investors. We’re directly and indirectly connected with over
110,000 equity investors. and we work closely with 2,500+ commercial
banks and 40+ development finance institutions over the 20 years of
experience.

Our portfolio: https://afamiagroup.com/project.html

Our track record with startups:

We’ve helped over 387 startups raising a combined total of $1.935
billion in equity and venture capital in different rounds with more than
90% success rate. Our team has also secured strategic partnerships for
104+ startups.

Best Regards,
Daisy Theodore
Program Manager
Address: 1504 Monterey Blvd Hermosa Beach, CA 90254

On 4/20/2026 11:23 AM, mario.lee@tridge.com wrote:
>
> Hi Daisy,
> Following my previous note "Turkish confectionery & spice buyers are
> active — here's the demand signal", customs data shows Morocco's share
> of Germany's fresh sweet‑pepper imports rose from about 4.5% in
> 2019/20 to roughly *12%* in 2024/25 (over 52,000 t).
>
> That shift — and the parallel rise of Chinese supply in the dried
> chilli/paprika segment — means German buyers are actively widening
> origin options right now, increasing price and origin competition for
> Turkish chili‑pepper‑powder and other dried spice lines.
> Tridge's trade‑signal monitoring can map which German distributors
> increased purchases from Morocco/China and surface the specific buyer
> accounts where origin switching already happened.
>
> If you'd like to see the origin share shift data for
> chili-pepper-powder in Germany, just reply.
>
> Tridge
> *Mario Lee* Account Executive, Tridge
> E-mail: mario.lee@tridge.com
> Tel: +82-2-6674-5500
> Web: https://www.tridge.com
> Addr: 226 Bangbae-ro, Seocho-gu, Seoul 06584, South Korea
>

If you prefer not to receive follow-up emails from us, unsubscribe here.

If you prefer not to receive follow-up emails from us, unsubscribe here.

Hi Daisy,

Yes — this is still relevant on our side. We can give a concise, high‑level response to your fundraising questions here, and for line‑by‑line financials (detailed CAC breakdown, monthly burn, runway, cap‑table items) we request a short NDA which I can send by email before sharing the full diligence packet.

Brief answers now (high level):

1) Target ticket sizes: we're engaging institutional and strategic investors, with allocations that range from several hundred‑thousand to multi‑million dollar checks depending on investor type.

2) Customer acquisition & CAC: we acquire customers via direct sales to distributors/importers, channel partnerships, and targeted commercial campaigns; CAC varies by product and market and we'll provide a precise breakdown under NDA.

3) Monthly burn & runway: we run a disciplined burn with a multi‑quarter runway; monthly detail will be shared in the diligence packet after NDA.

4) Funding to date: we have completed prior institutional rounds; exact totals and cap‑table details are available under NDA.

5) Advisors / firms: yes — we are working with strategic advisors and capital markets partners on this raise; names and engagement terms can be included in the diligence packet.

On the commercial side you asked earlier for the origin‑share data for chili‑pepper‑powder in Germany — I'll include our standard buyer‑data sample showing the origin‑share shift and buyer signals alongside the NDA so you can review the market picture while we complete formal diligence.

Would you like me to send the short NDA and the buyer‑data sample to this email address (daisy.theodore@afamiagroup.com)?

Mario Lee Account Executive, Tridge E-mail: mario.lee@tridge.com Tel: +82-2-6674-5500 Web: https://www.tridge.com Addr: 226 Bangbae-ro, Seocho-gu, Seoul 06584, South Korea

Hi,

I'm checking in again because fundraising usually needs steady investor outreach before the round becomes urgent.

If you still want to move faster, I can help clarify the program path and the commercial next step from our side.

Warm Regards,
Daisy Theodore
Program Manager | AfamiaGroup

On Mon, 04 May 2026 02:18:23 +0300, Daisy wrote:

Hi,

I wanted to check whether this is still relevant on your side.

If yes, I can send a short summary of the next step.

Warm Regards,
Daisy
Program Manager | AfamiaGroup

On Mon, 27 Apr 2026 01:23:32 +0300, Daisy wrote:

Hi,

I'm following up on my note below about your fundraising plans.

If this is relevant, I can send the next step from our side.

Warm Regards,
Daisy
Program Manager | AfamiaGroup

On Tue, 21 Apr 2026 10:47:55 +0300, Daisy Theodore wrote:

Hi Mario,

Thanks for your email. Yes, please do.

We also have some questions on your fundraising:

1. What is the minimum and maximum ticket size you are targeting?
2. How do you acquire customers today, and what is your current CAC?
3. What is your current monthly burn and cash runway?
4. How much funding have you raised so far?
5. Are you currently working with anyone (advisors, platforms, or firms)
to help you raise capital?

Our track record with large-scale projects:

We bring 18 years of experience. We've successfully structured over $2
billion in funding for 80+ large-scale projects with 93% success rate
and helped close 50+ M&A deals with a total value exceeding $500 million.

We've guided the launch of 15+ new funds helping them raise capital from
different investors. We're directly and indirectly connected with over
110,000 equity investors. and we work closely with 2,500+ commercial
banks and 40+ development finance institutions over the 20 years of
experience.

Our portfolio: https://afamiagroup.com/project.html

Our track record with startups:

We've helped over 387 startups raising a combined total of $1.935
billion in equity and venture capital in different rounds with more than
90% success rate. Our team has also secured strategic partnerships for
104+ startups.

Best Regards,
Daisy Theodore
Program Manager
Address: 1504 Monterey Blvd Hermosa Beach, CA 90254

On 4/20/2026 11:23 AM, mario.lee@tridge.com wrote:
>
> Hi Daisy,
> Following my previous note "Turkish confectionery & spice buyers are
> active - here's the demand signal", customs data shows Morocco's share
> of Germany's fresh sweet-pepper imports rose from about 4.5% in
> 2019/20 to roughly *12%* in 2024/25 (over 52,000 t).
>
> That shift - and the parallel rise of Chinese supply in the dried
> chilli/paprika segment - means German buyers are actively widening
> origin options right now, increasing price and origin competition for
> Turkish chili-pepper-powder and other dried spice lines.
> Tridge's trade-signal monitoring can map which German distributors
> increased purchases from Morocco/China and surface the specific buyer
> accounts where origin switching already happened.
>
> If you'd like to see the origin share shift data for
> chili-pepper-powder in Germany, just reply.
>
> Tridge
> *Mario Lee* Account Executive, Tridge
> E-mail: mario.lee@tridge.com
> Tel: +82-2-6674-5500
> Web: https://www.tridge.com
> Addr: 226 Bangbae-ro, Seocho-gu, Seoul 06584, South Korea
>

If you prefer not to receive follow-up emails from us, unsubscribe here.

If you prefer not to receive follow-up emails from us, unsubscribe here.

If you prefer not to receive follow-up emails from us, unsubscribe here.

German import data for dried capsicum/paprika shows a broader origin mix over the past few seasons; many distributors have increased non‑EU sourcing while established Turkish powder lines remain active.
For chili‑pepper‑powder specifically, buyer switching often concentrates around major distributor hubs (NRW and Bavaria), and China tends to capture incremental share when importers add a second origin.
That’s the layer our buyer‑level dataset can surface by importer and period.

Below is a concise, high‑level fundraising summary we can share now; we’ll provide precise figures and schedules after a brief confidentiality confirmation.

• Ticket size: targeting institutional/strategic checks rather than micro tickets; open to a lead plus follow‑ons.
• Customer acquisition & CAC: GTM blends targeted outbound with platform‑driven inbound and partner channels; CAC/payback are within normal enterprise B2B ranges; exacts post‑NDA.
• Burn & runway: operating with disciplined spend and a multi‑quarter runway; detailed monthly profiles post‑NDA.
• Raised to date: we can share prior financing history and cap‑table details once confidentiality is in place.
• Advisors: we work with strategic advisors in agri/supply‑chain; names and scopes under confidentiality.

In parallel, to give Afamia something concrete for investor outreach, we can enable a short, scoped paid sample inside a tailored view focused on Germany’s chili‑pepper‑powder demand: origin‑share movement by period, importer‑level switching signals, and the specific buyer accounts where activity is visible.
This keeps momentum and aligns commercial evidence with your materials.

Could you send your short program‑path summary and confirm that a one‑paragraph mutual NDA works, so I can provision the targeted paid buyer‑data sample and share the detailed fundraising materials?

Justin Roh Account Executive, Tridge E-mail: justin.roh@tridge.com Web: https://www.tridge.com Addr: 226 Bangbae-ro, Seocho-gu, Seoul 06584, South Korea