Thread Loop Run ltl-45eccec4
Deal deal-075dc46e · TPT EXPORT · Step 0 · 2026-04-23T04:34:41Z
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| 1 | lab.thread_loop.get_qualification_status | 0 | 0 | ||
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Prior conversation (2 messages)
Hi Chau,
Quick note. ST25 sold for about 1,200 USD/ton in 2025. Buyers will pay premiums for named, award-winning varieties. ONG THO RICE’s ST24 and ST25 match what buyers in your export markets are looking for.
Hong Kong imported about 257k tons last year, with Vietnam at roughly 23.4%. There’s a clear retail and restaurant niche for premium, branded rice versus standard Thai jasmine. The premium segment is growing but buyers are price-conscious, so documented quality matters more than competing on price alone.
Putting awards, traceability, HACCP and low-emission claims front-and-center can get you quicker traction with Hong Kong and Australian distributors and premium retailers, without rebuilding buyer outreach from scratch.
Are you actively exploring expanding ST24/ST25 exports?
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Jay Chun
Senior Commercial Intelligence Manager, Tridge
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Loop draft
In Hong Kong, premium retail and restaurant buyers often respond when award-branded ST24/ST25 is paired with clear traceability and recent milling dates; in Australia, importers tend to test premium SKUs first through Asian grocery/foodservice channels before expanding to mainstream retail. Putting verified awards alongside HACCP/ISO traceability usually moves conversations forward faster than competing on price alone.
For the next 6 months, are you aiming to go deep in one priority market (for example Hong Kong) or run 2–3 markets in parallel — where is ONG THO RICE leaning for ST24/ST25?
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Justin Roh
Account Executive, Tridge
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