Thread Loop Run ltl-c51a7616
Deal deal-8d59e86a · TPT EXPORT · Step 3 · 2026-04-23T06:41:04Z
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Prior conversation (12 messages)
Hi Andrew,
Quick note. The EU and Kenya Economic Partnership Agreement that took effect July 1, 2024 gives duty-free, quota-free access to Kenyan processed products. That creates a tariff edge for Kenyan avocado oil and ties directly to your Kenya center of excellence.
Two buyer signals make this actionable. EU importers get a tariff advantage for Kenyan oil, and U.S. buyers are looking for alternatives to Mexico. That is driving immediate interest in Kenyan extra virgin avocado oil.
You could position Kenya for volume and New Zealand as the premium anchor. That opens a clearer path into EU and U.S. distributors and natural-beauty formulators, without rebuilding buyer outreach from scratch.
Are you actively exploring export expansion for your extra virgin avocado oil?
▶ Tridge homepage
▶ Interactive walkthrough
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Rahman Shuvo
Senior Account Executive, Tridge
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Hello Rahman
Thanks for your insights; I don’t believe I’ve ever had an email from Tridge before.
As it happens, we’re already following your plan. But are reluctant to launch retail Avocado Oil into the USA with the current politics.
I’m not sure if you’re aware, but a ‘perfect storm’ is brewing in the Kenyan Avocado Oil industry this year.
It’s a classic economic case-study of unbalanced supply vs demand.
…… And we seem to be following a ‘text-book’ response.
You’ve already alluded to the disillusionment in the USA with Mexican Avocado Oil.
Well, a parallel thing might ‘accidentally’ happen in Kenya even though the Kenyan producers are 100% honest (so far).
The problem lies with the international oil refineries, especially in Spain, Portugal, and Italy, who are paying excess prices to buy Kenyan Crude which they’re blending with cheaper oils.
Over the last few days, I’ve prepared the attached file which explains it in more detail.
I’ve also attached a General Information file about our oil.
I look forward to further conversations.
Kind regards
Andrew.
Andrew Logan
AvoHealth Group of companies
Avocado Health Limited – incorporated in New Zealand
Avocado Processors (EPZ) Limited - incorporated in Kenya
PO Box 10276, Nairobi 00400, Kenya
NZ + WhatsApp +64 21 428 645
From: rahman_shuvo1@tridge.com <rahman_shuvo1@tridge.com>
Sent: Friday, 17 April 2026 6:52 pm
To: andrew@avohealth.com
Subject: Kenyan origin opportunity for avocado oil
Hi Andrew,
Quick note. The EU and Kenya Economic Partnership Agreement that took effect July 1, 2024 gives duty-free, quota-free access to Kenyan processed products. That creates a tariff edge for Kenyan avocado oil and ties directly to your Kenya center of excellence.
Two buyer signals make this actionable. EU importers get a tariff advantage for Kenyan oil, and U.S. buyers are looking for alternatives to Mexico. That is driving immediate interest in Kenyan extra virgin avocado oil.
You could position Kenya for volume and New Zealand as the premium anchor. That opens a clearer path into EU and U.S. distributors and natural-beauty formulators, without rebuilding buyer outreach from scratch.
Are you actively exploring export expansion for your extra virgin avocado oil?
▶ Tridge homepage
▶ Interactive walkthrough
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Rahman Shuvo Senior Account Executive, Tridge
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One practical pattern exporters tell us when engaging EU and US natural-food distributors: they often evaluate a new origin on a short trial cadence (3–6 months) and prefer suppliers who can guarantee regular replenishment — for example, scheduled monthly or biweekly shipments — plus clear traceability/COA records. That shipping cadence and documentation profile tends to move a distributor from ‘curious’ to ‘ready to test’.
To make sure any outreach we would configure for AvoHealth fits your commercial model, which of these fits you better — scheduled monthly shipments (fixed cadence) or mostly ad-hoc/spot consolidation?
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Rahman Shuvo
Senior Account Executive, Tridge
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Quick update — the EU–Kenya EPA keeps Kenyan processed avocado oil competitively placed in EU channels, and we're seeing early interest from EU natural-food distributors and US buyers exploring Mexico alternatives.
Those buyers commonly run a 3–6 month trial cadence and move faster toward repeat orders when suppliers offer scheduled monthly or biweekly shipments with clear traceability.
To align any outreach for AvoHealth, which fits you better: scheduled monthly/biweekly shipments or mostly ad-hoc/spot consolidation?
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Rahman Shuvo
Senior Account Executive, Tridge
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My name is Troy, reaching out from Tridge's headquarters. Rahman has passed this conversation on to me and so that I can take the conversation forward with you.
By way of brief introduction — Tridge is the world's largest B2B agri-food data intelligence and trade execution company, with a valuation nearing USD 3 billion and operations across 40+ countries globally. We work with enterprises to deliver market, trade, and pricing intelligence that supports both procurement and export decisions — and where needed, we also activate the actual trade execution itself.
We would love to find some time with the AvoHealth team this week or next to explore how we can work together — whether that involves market visibility, global buyer access, or export market development. Please let us know what works best for you, and we can arrange accordingly.Tridge Eye — Intelligence that moves markets.
Tridge Ark — AI that runs the workflow.
Looking forward to your reply.
Warm regards,
Hi Andrew,
I'm sorry for the hassle — I've immediately suppressed Tridge outreach to AvoHealth and removed your contact from our website‑sourced lead flows so you will no longer receive Tridge‑originated buyer inquiries. This is already in effect.
I also want to confirm my understanding of the operational constraints you shared: you ship on Economic Order Quantity (full containers / FCL) only, supply is seasonal, and Extra Virgin is easier to supply year‑round than Crude. We will respect those constraints and will not run any market‑development outreach for AvoHealth unless you explicitly opt back in.
If you'd like to re‑enable contact at any time, simply reply with the single word re-enable and we'll resume contact only on your terms. Is that acceptable?
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Troy Kim
Team Lead, Tridge
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Thanks Andrew — that's clear. We’ll structure buyer outreach around full‑container (EOQ) trial shipments during the months you can actually supply, and frame messages to buyers around the EU–Kenya EPA tariff advantage, your traceability/COA capability, and a short 3–6 month trial window so buyer risk stays low while your EOQ economics remain intact.
From what we see in EU natural‑food and specialty-oil channels, importers and distributors often move on a 3–6 month trial cadence when suppliers propose FCL trial shipments with clear COA/traceability and a defined seasonal supply window — that combination tends to convert interest into test orders more reliably than open-ended continuity promises.
Given your EOQ requirement and seasonality, Tridge Export Network can configure targeted buyer outreach and qualification calibrated to full‑container trial terms and seasonal windows so we only engage importers who can accept FCL trials during the months you can supply.
Can you confirm which months you can commit to supplying full‑container (FCL) shipments for Extra Virgin and for Crude (if applicable), and whether you're open to container consolidation or multi‑buyer allocation during those months?
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Rahman Shuvo
Senior Account Executive, Tridge
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One practical pattern we see in EU natural‑food and specialty‑oil channels: distributors tend to schedule FCL trial shipments to match a supplier's harvest/seasonal window, so clarity on supply months is often the gating factor for a 3–6 month trial.
Because AvoHealth requires EOQ/FCL shipments and prefers to avoid unsolicited inbound, we would only engage buyers who can accept trial FCLs during the months you can actually supply.
Which months can AvoHealth commit to supplying full‑container (FCL) shipments for Extra Virgin and for Crude, and would container consolidation / multi‑buyer allocation be acceptable during those months?
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Troy Kim
Team Lead, Tridge
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Loop draft
In EU natural‑food and specialty‑oil channels, importers often move forward on full‑container (EOQ) trial allocations when suppliers name their exact seasonal supply windows up front — particularly for crude oil where buyers schedule production in defined windows.
Extra Virgin tends to support steadier commitments, but we still see higher conversion when FCL trials are aligned to known crushing/packing months rather than positioned as open‑ended continuity.
To calibrate outreach precisely around your capacity: which months can you commit to FCL shipments for Extra Virgin and, if applicable, for Crude from Kenya — and during those months, are you open to container consolidation or multi‑buyer allocation, or do you prefer single‑buyer FCLs only?
Once we have this, we’ll engage only those importers who can accept FCL trials within those windows and structure terms around your EOQ economics.
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Justin Roh
Account Executive, Tridge
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