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Deal deal-075dc46e · TPT EXPORT · Step 0 · 2026-04-27T06:38:11Z
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Prior conversation (2 messages)
Hi Chau,
Quick note. ST25 sold for about 1,200 USD/ton in 2025. Buyers will pay premiums for named, award-winning varieties. ONG THO RICE’s ST24 and ST25 match what buyers in your export markets are looking for.
Hong Kong imported about 257k tons last year, with Vietnam at roughly 23.4%. There’s a clear retail and restaurant niche for premium, branded rice versus standard Thai jasmine. The premium segment is growing but buyers are price-conscious, so documented quality matters more than competing on price alone.
Putting awards, traceability, HACCP and low-emission claims front-and-center can get you quicker traction with Hong Kong and Australian distributors and premium retailers, without rebuilding buyer outreach from scratch.
Are you actively exploring expanding ST24/ST25 exports?
▶ Tridge homepage
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Jay Chun
Senior Commercial Intelligence Manager, Tridge
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